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Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana Cover

Examining the influence of brand personality dimension on consumer buying decision: evidence from Ghana

Management & Marketing
Volume 17 (2022): Issue 2 (June 2022)
By: Cleophas Attor,  Abdul Bashiru Jibril,  John Amoah and  Miloslava Chovancova  
Open Access
|Jul 2022

Authors

Cleophas Attor

attor@utb.cz

Faculty of Management and Economics, Tomas Bata University in Zlin, Czech Republic

Abdul Bashiru Jibril

jibril.abdulbashiru@uir.ac.ma

Rabat Business School, International University of Rabat, Rabat-Sale, Morocco

John Amoah

amoah@utb.cz

Faculty of Management and Economics, Tomas Bata University in Zlin, Takoradi Technical University

Miloslava Chovancova

chovancova@utb.cz

Faculty of Management and Economics, Tomas Bata University in Zlin, Czech Republic
DOI: https://doi.org/10.2478/mmcks-2022-0009 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 156 - 177
Published on: Jul 12, 2022
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Innovative marketing,
Brand Personality,
Customer,
buying decision,
subscribers,
Telecommunication Industry,
Ghana
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2022 Cleophas Attor, Abdul Bashiru Jibril, John Amoah, Miloslava Chovancova, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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