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The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand Cover

The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand

Management & Marketing
Volume 17 (2022): Issue 1 (March 2022)
By: Pedro Ferreira,  Sílvia Faria and  Carla Gabriel  
Open Access
|Apr 2022
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DOI: https://doi.org/10.2478/mmcks-2022-0001 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 1 - 14
Published on: Apr 10, 2022
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand experience,
brand love,
brand equity,
retail,
fashion
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2022 Pedro Ferreira, Sílvia Faria, Carla Gabriel, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 17 (2022): Issue 1 (March 2022)
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