The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand

Management & Marketing

Volume 17 (2022): Issue 1 (March 2022)

By:

Pedro Ferreira, Sílvia Faria and Carla Gabriel

Open Access

|Apr 2022

Authors

Pedro Ferreira

pferreira@upt.pt

University Portucalense and REMIT, Porto, Portugal

Sílvia Faria

University Portucalense and REMIT, Porto, Portugal

Carla Gabriel

carlagabriel@ismt.pt

Instituto Superior Miguel Torga, Coimbra, Portugal

DOI: https://doi.org/10.2478/mmcks-2022-0001 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 1 - 14

Published on: Apr 10, 2022

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 times per year

Keywords:

brand experience,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2022 Pedro Ferreira, Sílvia Faria, Carla Gabriel, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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