The influence of brand experience on brand equity: the mediating role of brand love in a retail fashion brand
By: Pedro Ferreira, Sílvia Faria and Carla Gabriel
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DOI: https://doi.org/10.2478/mmcks-2022-0001 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
Language: English
Page range: 1 - 14
Published on: Apr 10, 2022
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
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© 2022 Pedro Ferreira, Sílvia Faria, Carla Gabriel, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.