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Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction Cover

Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction

Open Access
|Oct 2021

References

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DOI: https://doi.org/10.2478/mmcks-2021-0018 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 300 - 315
Published on: Oct 1, 2021
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2021 Katarina Janoskova, Pavol Kral, Gheorghe H. Popescu, Zuzana Rowland, Katarina Kramarova, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.