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Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction Cover

Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction

Management & Marketing
Volume 16 (2021): Issue 3 (September 2021)
By: ,  ,  ,   and    
Open Access
|Oct 2021
Articles in this issue
DOI: https://doi.org/10.2478/mmcks-2021-0018 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
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Language: English
Page range: 300 - 315
Published on: Oct 1, 2021
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
brand,
customer perception,
brand perception,
marketing research,
Slovakia,
Chi-Square test
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2021 Katarina Janoskova, Pavol Kral, Gheorghe H. Popescu, Zuzana Rowland, Katarina Kramarova, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 16 (2021): Issue 3 (September 2021)
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