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Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction Cover

Perception of car brands with an emphasis on expected benefits and features as prerequisites for customer satisfaction

Management & Marketing
Volume 16 (2021): Issue 3 (September 2021)
By: Katarina Janoskova,  Pavol Kral,  Gheorghe H. Popescu,  Zuzana Rowland and  Katarina Kramarova  
Open Access
|Oct 2021
DOI: https://doi.org/10.2478/mmcks-2021-0018 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 300 - 315
Published on: Oct 1, 2021
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand,
customer perception,
brand perception,
marketing research,
Slovakia,
Chi-Square test
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2021 Katarina Janoskova, Pavol Kral, Gheorghe H. Popescu, Zuzana Rowland, Katarina Kramarova, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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