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Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs Cover

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Management & Marketing
Volume 16 (2021): Issue 3 (September 2021)
By: Mehmet Civelek,  Michal Červinka,  Krzysztof Gajdka and  Václav Nétek  
Open Access
|Oct 2021

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DOI: https://doi.org/10.2478/mmcks-2021-0013 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 210 - 227
Published on: Oct 1, 2021
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing communication tools,
marketing innovation,
innovation,
SMEs,
Slovakia,
traditional marketing communication tools,
technology-enabled marketing communication tools
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2021 Mehmet Civelek, Michal Červinka, Krzysztof Gajdka, Václav Nétek, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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