Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs Cover

.blurhash-client-img { display: none !important; }

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Management & Marketing

Volume 16 (2021): Issue 3 (September 2021)

By: Mehmet Civelek, Michal Červinka, Krzysztof Gajdka and Václav Nétek

Open Access

|Oct 2021

Authors

Mehmet Civelek

m_civelek@windowslive.com

University of Entrepreneurship and Law, Ostrava

Michal Červinka

University of Entrepreneurship and Law, Ostrava

Krzysztof Gajdka

University of Entrepreneurship and Law, Prague

Václav Nétek

University of Entrepreneurship and Law, Ostrava

DOI: https://doi.org/10.2478/mmcks-2021-0013 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

Journal RSS Feed

Language: English

Page range: 210 - 227

Published on: Oct 1, 2021

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

marketing communication tools,

marketing innovation,

traditional marketing communication tools,

technology-enabled marketing communication tools

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2021 Mehmet Civelek, Michal Červinka, Krzysztof Gajdka, Václav Nétek, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous article Volume 16 (2021): Issue 3 (September 2021)Next article