Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs Cover

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Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Management & Marketing

Volume 16 (2021): Issue 3 (September 2021)

By: Mehmet Civelek, Michal Červinka, Krzysztof Gajdka and Václav Nétek

Open Access

|Oct 2021

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DOI: https://doi.org/10.2478/mmcks-2021-0013 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 210 - 227

Published on: Oct 1, 2021

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

marketing communication tools,

marketing innovation,

traditional marketing communication tools,

technology-enabled marketing communication tools

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2021 Mehmet Civelek, Michal Červinka, Krzysztof Gajdka, Václav Nétek, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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