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The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia Cover

The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia

Management & Marketing
Volume 15 (2020): Issue 2 (June 2020)
By: Edi Purwanto,  July Deviny and  Ahmed M. Mutahar  
Open Access
|Jun 2020

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DOI: https://doi.org/10.2478/mmcks-2020-0016 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 255 - 274
Published on: Jun 30, 2020
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Loyalty,
Corporate Image,
Application Security,
Word of Mouth,
Trust
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2020 Edi Purwanto, July Deviny, Ahmed M. Mutahar, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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