The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia Cover

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The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia

Management & Marketing

Volume 15 (2020): Issue 2 (June 2020)

By: Edi Purwanto, July Deviny and Ahmed M. Mutahar

Open Access

|Jun 2020

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DOI: https://doi.org/10.2478/mmcks-2020-0016 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 255 - 274

Published on: Jun 30, 2020

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

Corporate Image,

Application Security,

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Marketing, sales, customer relations,

Business development, change management, cooperation,

Entrepreneurship

© 2020 Edi Purwanto, July Deviny, Ahmed M. Mutahar, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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