References
- Ahuvia, A., Bagozzi, R.P. and Batra, R. (2014). Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter. Marketing Letters, 25 (2), pp. 235–243.10.1007/s11002-013-9251-4
- Ahuvia, A.C. (2005). Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives. Journal of Consumer Research, 32 (1), pp. 171–184.10.1086/429607
- Albert, N. and Merunka, D. (2013). The role of brand love in consumer-brand relationships. Journal of Consumer Marketing, 30 (3), pp. 258–266.10.1108/07363761311328928
- Baumann, C., Hamin, H. and Chong, A. (2015). The role of brand exposure and experience on brand recall-Product durables vis-à-vis FMCG. Journal of Retailing and Consumer Services, 23, pp. 21–31.
- Bergkvist, L. and Bech-larsen, T. (2010). Two studies of consequences and actionable antecedents of brand love. Journal of Brand Management, 17(7), pp. 504–518.
- Brakus, J.J., Schmitt, B.H. and Zarantonello, L. (2009). Brand Experience: What Is It? How Is It Measures? Does It Affect Loyalty?. Journal of Marketing, 73(3), pp. 52–68.
- Carroll, B.A. and Ahuvia, A.C. (2006). Some antecedents and outcomes of brand love. Marketing Letters, 17, pp. 79–89.10.1007/s11002-006-4219-2
- Chang, P.-L. and Chieng, M.-H. (2006). Building Consumer-Brand Relationship : A Experiential View. Psychology & Marketing, 23 (11), pp. 927–959.10.1002/mar.20140
- Cronin, J.J., Brady, M.K. and Hult, G.T.M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76 (2), pp. 193–218.10.1016/S0022-4359(00)00028-2
- Fetscherin, M. and Heinrich, D. (2014). Consumer brand relationships research : A bibliometric citation meta-analysis. Journal of Business Research, 68 (2), pp. 380–390.
- Forth, J. (2004), High-Involvement Management and Pay in Britain, Industrial Relations, 50 (4), pp. 737–119.
- Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. Journal of Consumer Research, 24 (4), pp. 343–373.10.1086/209515
- Francisco-Maffezzolli, E.C., Semprebon, E. and Prado, P.H.M. (2014). Construing loyalty through brand experience: The mediating role of brand relationship quality. Journal of Brand Management, 21 (5), pp. 446–458.
- Gabisch, J. a. (2011). Virtual world brand experience and its impact on real world purchasing behavior. Journal of Brand Management, 19 (1), pp. 18–32.
- Ha, H.-Y. and Perks, H. (2005). Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust. Journal of Consumer Behaviour, 4 (6), pp. 438–452.
- Holbrook, M.B. and Hirschman, E.C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of Consumer Research, 9 (2), pp. 132–140.10.1086/208906
- Huang, C.-C. (2017). The impacts of brand experiences on brand loyalty: mediators of brand love and trust. Management Decision, 55 (5), pp. 915–934.10.1108/MD-10-2015-0465
- Hultén, B. (2011). Sensory marketing: the multi-sensory brand-experience concept. European Business Review, 23 (3), pp. 256–273.
- Ishida, C. and Taylor, S. a. (2012). Retailer brand experience, brand experience congruence, and consumer satisfaction. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 25, pp. 63–79.
- Ismail, A.R. and Spinelli, G. (2012). Effects of brand love, personality and image on word of mouth. The case of fashion brands among young consumers. Journal of Fashion Marketing and Management, 16 (4), pp. 386–398.
- Jung, L.H. and Soo, K.M. (2012). The effect of brand experience on brand relationship quality. Academy of Marketing Studies Journal, 16 (1), pp. 87–98.
- Karjaluoto, H., Munnukka, J. and Kiuru, K. (2016). Brand love and positive word of mouth: the moderating effects of experience and price. Journal of Product & Brand Management, 25 (6), pp. 527–537.
- Khan, I. and Rahman, Z. (2015a). A review and future directions of brand experience research. International Strategic Management Review, 3 (1), pp. 1–14.
- Khan, I. and Rahman, Z. (2015b). Brand experience anatomy in retailing: An interpretive structural modeling approach. Journal of Retailing and Consumer Services, 24, pp. 60–69.
- Kim, H., Kim, Y., Jolly, L. and Fairhurst, A. (2010). The role of love in satisfied customers’ relationships with retailers. The International Review of Retail, Distribution and Consumer Research, 20 (3), pp. 285–296.
- Koo, W. and Kim, Y. (2013). Impacts of Store Environmental Cues on Store Love and Loyalty : Single-Brand Apparel Retailers Impacts of Store Environmental Cues on Store Love and Loyalty : Single-Brand Apparel Retailers. Journal of International Consumer Marketing, 25 (2), pp. 94–106.
- Kumar, V., Pozza, I.D. and Ganesh, J. (2013). Revisiting the Satisfaction – Loyalty Relationship: Empirical Generalizations and Directions for Future Research. Journal of Retailing, 89 (3), pp. 246–262.
- Lastovicka, J.L. and Sirianni, N.J. (2011). Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love. Journal of Consumer Research, 38 (2), pp. 323–342.10.1086/658338
- Lin, H.H. and Wang, Y.S. (2006). An examination of the determinants of customer loyalty in mobile commerce contexts. Information and Management, 43 (3), pp. 271–282.10.1016/j.im.2005.08.001
- Long-Tolbert, S.J. and Gammoth, B.S. (2012). In good and bad times: the interpersonal nature of brand love in service relationships. Journal of Services Marketing, 26 (6), pp. 391–402.10.1108/08876041211257882
- Maxian, W., Bradley, S.D., Wise, W. and Toulouse, E.N. (2013). Brand Love is in the Heart: Physiological Responding. Psychology & Marketing, 30 (6), pp. 469–478.10.1002/mar.20620
- Morrison, S. and Crane, G.F. (2007). Building the service brand by creating and managing an emotional brand experience. Journal of Brand Management, 14 (5), pp. 410 –421.
- Nysveen, H., Pedersen, P.E. and Skard, S. (2013). Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions. Journal of Brand Management, 20 (5), pp. 404–423.
- O’Cass, A. and Grace, D. (2004). Exploring consumer experiences with a service brand. Journal of Product & Brand Management, 13 (4), pp. 257–268.
- Pine, J. and Gilmore, J.H. (1998). Welcome to the Experience Economy. Harvard Business Review, 76 (4), pp. 97–105.
- Rossiter, J.R. (2012). A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking. Marketing Letters, 23, pp. 905–916.10.1007/s11002-012-9173-6
- Şahin, A., Zehir, C. and Kitapçı, H. (2012). The effects of brand experience and service quality on repurchase intention: The role of brand relationship quality. African Journal of Business Management, 6 (45), pp. 11190–11201.10.5897/AJBM11.2164
- Schembri, S. (2009). Reframing brand experience: The experiential meaning of Harley-Davidson. Journal of Business Research, 62 (12), pp. 1299–1310.10.1016/j.jbusres.2008.11.004
- Schmitt, B. (1999). Experiential Marketing. Journal of Marketing Management, 15 (1–3), pp. 53–67.10.1362/026725799784870496
- Shamim, A. and Butt, M.M. (2013). A critical model of brand experience consequences. Asia Pacific Journal of Marketing and Logistics, 25 (1), pp. 102–117.
- Unal, S. and Aydin, H. (2013). An Investigation on the Evaluation of the Factors Affecting Brand Love. Procedia - Social and Behavioral Sciences, 92, pp. 76–85.
- Vlachos, P.A. and Vrechopoulos, A.P. (2012). Consumer-retailer love and attachment: Antecedents and personality moderators. Journal of Retailing and Consumer Services, 19 (2), pp. 218–228.
- Zarantonello, L. and Schmitt, B.H. (2010). Using the brand experience scale to profile consumers and predict consumer behaviour. Journal of Brand Management, 17 (7), pp. 532–540.
- Zarantonello, L. and Schmitt, B.H. (2013). The impact of event marketing on brand equity: The mediating roles of brand experience and brand attitude. International Journal of Advertising, 32 (2), pp. 255–280.10.2501/IJA-32-2-255-280