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Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand Cover

Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand

Management & Marketing
Volume 14 (2019): Issue 3 (September 2019)
By: Pedro Ferreira,  Paula Rodrigues and  Pedro Rodrigues  
Open Access
|Oct 2019

Authors

Pedro Ferreira

pferreira@upt.pt

Univ Portucalense, Research on Economics, Management and Information Technologies – REMIT, Porto, Portugal

Paula Rodrigues

University Lusíada-North, Porto, Portugal

Pedro Rodrigues

University Lusíada-North, Porto, Portugal
DOI: https://doi.org/10.2478/mmcks-2019-0020 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 278 - 291
Published on: Oct 24, 2019
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand experience,
brand love,
customer satisfaction,
customer loyalty,
retail
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2019 Pedro Ferreira, Paula Rodrigues, Pedro Rodrigues, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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