Have a personal or library account? Click to login
Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand Cover

Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand

Open Access
|Oct 2019
DOI: https://doi.org/10.2478/mmcks-2019-0020 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 278 - 291
Published on: Oct 24, 2019
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2019 Pedro Ferreira, Paula Rodrigues, Pedro Rodrigues, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.