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Factors of communication mix on social media and their role in forming customer experience and brand image Cover

Factors of communication mix on social media and their role in forming customer experience and brand image

Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
By: ,  ,   and    
Open Access
|Oct 2018
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DOI: https://doi.org/10.2478/mmcks-2018-0026 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
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Language: English
Page range: 1108 - 1118
Published on: Oct 29, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
brand,
social media,
customer experience,
brand image,
correlation analysis
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Radovan Bacik, Richard Fedorko, Ludovit Nastisin, Beata Gavurova, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 13 (2018): Issue 3 (September 2018)
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