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Factors of communication mix on social media and their role in forming customer experience and brand image Cover

Factors of communication mix on social media and their role in forming customer experience and brand image

Open Access
|Oct 2018

Authors

Radovan Bacik

radovan.bacik@unipo.sk

University of Prešov, Prešov

Richard Fedorko

richard.fedorko@unipo.sk

University of Prešov, Prešov

Ludovit Nastisin

ludovit.nastisin@unipo.sk

University of Prešov, Prešov

Beata Gavurova

beata.gavurova@tuke.sk

Technical University of Košice, Košice
DOI: https://doi.org/10.2478/mmcks-2018-0026 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 1108 - 1118
Published on: Oct 29, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2018 Radovan Bacik, Richard Fedorko, Ludovit Nastisin, Beata Gavurova, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.