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Factors of communication mix on social media and their role in forming customer experience and brand image Cover

Factors of communication mix on social media and their role in forming customer experience and brand image

Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
By: Radovan Bacik,  Richard Fedorko,  Ludovit Nastisin and  Beata Gavurova  
Open Access
|Oct 2018

Authors

Radovan Bacik

radovan.bacik@unipo.sk

University of Prešov, Prešov

Richard Fedorko

richard.fedorko@unipo.sk

University of Prešov, Prešov

Ludovit Nastisin

ludovit.nastisin@unipo.sk

University of Prešov, Prešov

Beata Gavurova

beata.gavurova@tuke.sk

Technical University of Košice, Košice
DOI: https://doi.org/10.2478/mmcks-2018-0026 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 1108 - 1118
Published on: Oct 29, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand,
social media,
customer experience,
brand image,
correlation analysis
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Radovan Bacik, Richard Fedorko, Ludovit Nastisin, Beata Gavurova, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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