Have a personal or library account? Click to login
Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity Cover

Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity

Open Access
|Oct 2018

References

  1. Abernethy, A.M and Franke, G.R. (1996), “The Information Content of Advertising: A Meta-Analysis”, Journal of Advertising, Vol. 25 No. 2, pp. 1-17.10.1080/00913367.1996.10673496
  2. Ackerberg, D.A. (2003), “Advertising, Learning and Consumer Choice in Experience Good Markets: A Structural Empirical Examination”, International Economic Review, Vol. 44 No. 3, pp. 1007–1040.10.1111/1468-2354.t01-2-00098
  3. Ackerberg, D. A. (2001), “Empirically Distinguishing Informative and Prestige Effects of Advertising”, The RAND Journal of Economics, Vol. 32 No. 2, pp. 316–333.10.2307/2696412
  4. Aertsens, J., Verbeke, W., Mondelaers, K., and Huylenbroeck, G. Van. (2009), “Personal determinants of organic food consumption: a review”, British Food Journal, Vol. 111 No. 10, pp. 1140–1167.10.1108/00070700910992961
  5. Ajzen, I. (1991), “The theory of planned behavior”. Orgnizational Behavior and Human Decision Processes, Vol. 50 No. 2, pp. 179–211.10.1016/0749-5978(91)90020-T
  6. Alba, J. and Hutchinson J.W. (2000), “Knowledge Calibration: What Consumers Know and What They Think They Know,” Journal of Consumer Research, Vol. 27 (September), pp. 123–156.10.1086/314317
  7. Alfnes, F. (2004), “Stated preferences for imported and hormone-treated beef: application of a mixed logit model”, European Review of Agriculture Economics, Vol. 31 No. 1, pp. 19–37.10.1093/erae/31.1.19
  8. Angulo, A.M. and Gil, J.M. (2007), “Risk perception and consumer willingness to pay for certified beef in Spain”, Food Quality and Preference, Vol. 18 No. 8, pp. 1106–1117.10.1016/j.foodqual.2007.05.008
  9. Baltas, G. and Doyle, P. (2001), “Random utility models in marketing research: A survey”, Journal of Business Research, Vol. 51 No. 2, pp. 115–125.10.1016/S0148-2963(99)00058-2
  10. Banović, M., Fontes, M. A., Barreira, M. M., and Grunert, K. G. (2012), “Impact of Product Familiarity on Beef Quality Perception”, Agribusiness, Vol. 28 No. 2, pp. 157–172.10.1002/agr.21290
  11. Banović, M., Grunert, K. G., Barreira, M. M., and Fontes, M. A. (2009), “Beef quality perception at the point of purchase: A study from Portugal”, Food Quality and Preference, Vol. 20, No. 4, pp. 335–342.10.1016/j.foodqual.2009.02.009
  12. Bauer, H.H., and Barnes, S.J. (2005), “Driving Consumer Acceptance of Mobile Marketing: a Theoretical Framework and Empirical Study”, Journal of Electronic Commerce Research, Vol. 6, No. 3, pp. 181-192.
  13. Becker, G.S. and Murphy, K.M. (1993), “A Simple Theory of Advertising as a Good or Bad”, Quarterly Journal of Economics, Vol. 108, No. 4, pp. 941–964.10.2307/2118455
  14. Bian, X., and Moutinho, L. (2011), “The role of brand imagine, product involvement, and knowledge in explaning consumer purchase behaviour of counterfeits: Direct and indirect effects”, European Journal of Marketing, Vol. 45, No. 1, pp. 191-216.10.1108/03090561111095658
  15. Brakus, J.J., Schmitt, B. H., Zarantonello, L., Calkins, R. D., and Zarantonello I. L. (2009), “Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? “, Journal of Marketing, Vol. 73, No.3, pp. 52–68.10.1509/jmkg.73.3.052
  16. Bredahl, L. (2004), “Cue utilisation and quality perception with regard to branded beef”, Food Quality and Preference, Vol. 15, No. 1, pp. 65–75.10.1016/S0950-3293(03)00024-7
  17. Brester, G.W. and Schroeder, T.C. (1995), “The Impacts of Brand and Generic Advertising on Meat Demand”, American Journal of Agricultural Economics, Vol. 77, No. 4, pp. 969–979.10.2307/1243820
  18. Brown, S.L. and Eisenhardt, K.M. (1995), “Product Development: Past Research, Present Findings, and Future Directions”, Academy of Management Review, Vol. 20, No. 2, pp. 343–378.10.5465/amr.1995.9507312922
  19. Carpenter, G. S., and Nakamoto, K. (1989), “Consumer Preference Formation and Pioneering Advantage”, Journal of Marketing Research, Vol. 26, No. 3, pp. 285–298.10.1177/002224378902600303
  20. Carpenter, S.G., and Nakamoto, K. (1990), “Competitive Strategies for Late Entry in a market with a Dominant Brand”, Management Science, Vol. 36 No. 10, pp. 1268–1287.10.1287/mnsc.36.10.1268
  21. Cooper, R.G. (1979), “The Dimensions of Industrial New Product Success and Failure”, Journal of Marketing, Vol. 43, No. 3, pp.93–103.10.1177/002224297904300310
  22. Cooper, R.G. and Kleinschmidt, E.J. (1987), “New products: What separates winners from losers?”, The Journal of Product Innovation Management, Vol. 4, No. 3, pp. 169–184.10.1111/1540-5885.430169
  23. Erdem, T., Keane, M.P. and Sun, B. (2008), “The impact of advertising on consumer price sensitivity in experience goods markets”, Quantitative Marketing and Economics, Vol. 6, No. 2, pp. 139–176.10.1007/s11129-007-9020-x
  24. Erevelles, S., Roy, A. and Yip, L.S.C. (2001), “The universality of the signal theory for products and services”, Journal of Business Research, Vol. 52, No. 2, pp. 175–187.10.1016/S0148-2963(99)00069-7
  25. Ford, J.K., MacCallum, R.C. and Tait, M. (1986), “The Application of Exploratory Factor Analysis in Applied Psychology: A Critical Review and Analysis”, Personnel Psychology, Vol. 39, No. 2, pp. 291–314.10.1111/j.1744-6570.1986.tb00583.x
  26. Frambach, R.T., Prabhu, J. and Verhallen, T.M.M. (2003), “The influence of business strategy on new product activity: The role of market orientation”, International Journal of Research in Marketing, Vol. 20, No. 4, pp. 377–397.10.1016/j.ijresmar.2003.03.003
  27. Froehlich, E.J., Carlberg, J.G. and Ward, C.E. (2009), “Willingness-to-pay for fresh brand name beef”, Canadian Journal of Agricultural Economics, Vol. 57, No. 1, pp. 119–137.10.1111/j.1744-7976.2008.01141.x
  28. Gale, F. & Huang, K. (2007), “Demand for Food Quantity and Quality in China”, Quality, Vol. 32, pp. 69–115.
  29. Gandhi, V.P. & Zhou, Z. (2014), “Food demand and the food security challenge with rapid economic growth in the emerging economies of India and China”, Food Research International, Vol. 63, pp. 108–124.10.1016/j.foodres.2014.03.015
  30. Grunert, K.G., Bredahl, L. and Brunsø, K. (2004), “Consumer perception of meat quality and implications for product development in the meat sector - A review”, Meat Science, Vol. 66, No. 2, pp. 259–272.10.1016/S0309-1740(03)00130-X
  31. Ha, H.-Y. and Perks, H. (2005), “Effects of consumer perceptions of brand experience on the web: Brand familiarity, satisfaction and brand trust”, Journal of Consumer Behaviour, Vol. 4, No. 6, pp. 438–452.10.1002/cb.29
  32. Ha, J. and Jang, S. (2010). “Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants”, International Journal of Hospitality Management, Vol. 29, No. 1, pp. 2-1310.1016/j.ijhm.2009.03.009
  33. Hubacek, K., Guan, D. and Barua, A. (2007), “Changing lifestyles and consumption patterns in developing countries: A scenario analysis for China and India”, Futures, Vol. 39, No. 9, pp. 1084–1096.10.1016/j.futures.2007.03.010
  34. Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., and Stanton, J. (2007), “Who are organic food consumers? A compilation and review of why people purchase organic food”, Journal of Consumer Behaviour, Vol. 6, No. 3, pp. 1–17.10.1002/cb.210
  35. Johnson, E.J. and Russo, J.E. (1984), “Product Familiarity and Learning New Information”, Journal of Consumer Research, Vol. 11, No.1, pp. 542-550.10.1086/208990
  36. Kardes, F.R. and Kalyanaram, G. (1992), “Order-of-entry effects on consumer memory and judgment: An information integration perspective”, Journal of Marketing Research, Vol. 29, No. 3, pp. 343–357.10.1177/002224379202900305
  37. Keller, K.L. (2009), “Building strong brands in a modern marketing communications environment”, Journal of Marketing Communications, Vol. 13, No. 2-3, pp. 139–155.10.1080/13527260902757530
  38. Lange, C., Issanchou, S. and Combris, P. (2000), “Expected versus experienced quality: trade-off with price”, Food Quality and Preference, Vol. 11, No. 4, pp. 289–297.10.1016/S0950-3293(99)00074-9
  39. Lange, C., Rousseau, F. and Issanchou, S. (1998), “Expectation, liking and purchase behaviour under economical constraint”, Food Quality and Preference, Vol. 10, No. 1, pp. 31–39.10.1016/S0950-3293(98)00035-4
  40. Lin, L.Y., and Chen, S.C. (2006), “The influence of the country-of-origin image, product knowledge, and product involvement on consumer purchase decisions: an empirical study of insurane and catering service in Taiwan”, Journal of Consumer Marketing, Vol. 23, No. 5, pp. 248-265.10.1108/07363760610681655
  41. Lobb, A.E., Mazzocchi, M. and Traill, W.B. (2007), “Modelling risk perception and trust in food safety information within the theory of planned behaviour”, Food Quality and Preference, Vol. 18, No. 2, pp. 384–395.10.1016/j.foodqual.2006.04.004
  42. Maclnnis, D.J. and Jaworski, B.J., (1989), “Information Processing from Advertisements: Toward an Integrative Framework”, Journal of Marketing, Vol. 53, No. 4, pp. 1–23.10.2307/1251376
  43. Maenpaa, K., Kale, S.H., Kuusela, H. and Mesiranta, N. (2008), “Consumer perceptions of Internet banking in Finland: The moderating role of familiarity”, Journal of Retailing and Consumer Services, Vol. 15, No. 4, pp. 266-276.10.1016/j.jretconser.2007.05.007
  44. Maheswaran, D. and Sternthal, B. (1990), “The Effects of Knowledge, Motivation, and Type of Message on Ad Processing and Product Judgments”, Journal of Consumer Research, Vol. 17, pp. 66-73.10.1086/208537
  45. Manski, C.F. (1977), “The structure of random utility models”, Theory and Decision, Vol. 8, No. 3, pp. 229–254.10.1007/BF00133443
  46. Menard, S. (2004), “Six approaches to calculating standardized logistic regression coefficients”, American Statistician, Vol. 58, No. 3, pp. 218–223.10.1198/000313004X946
  47. Menictas, C., Wang, P.Z. and Louviere, J.J. (2012), “Assessing the validity of brand equity constructs”, Australasian Marketing Journal, Vol. 20 No. 1, pp. 3–8.10.1016/j.ausmj.2011.10.008
  48. Mood, C. (2010), “Logistic regression: Why we cannot do what We think we can do, and what we can do about it”, European Sociological Review, Vol. 26 No. 1, pp. 67–82.10.1093/esr/jcp006
  49. Moreau, C.P, Lehmann, D.R, and Markman, A.B. (2001), “Entrenched Knowledge Structures and Consumer Response to New Products”, Journal of Marketing Research, Vol. 38 No. 19, pp. 14-2910.1509/jmkr.38.1.14.18836
  50. Mothersbaugh, D. L., Feick, L., Park, C. W., Mothersbaugh, D. L., and Feick, L. (1994), “Consumer Knowledge Assessment”, Journal of Consumer Research, Vol. 21, No. 1, pp. 71–82.10.1086/209383
  51. Myers, S. and Marquis, D. (1969), “Successful industrial innovation: a study of factors underlying innovation in selected firms”, National Science Foundation, pp. 69–71.
  52. Nelson, P. (1970), “Information and Consumer Behavior”, Journal of Political Economy, Vol. 78, No. 2, pp. 311–329.10.1086/259630
  53. Nelson, P. (1974), “Advertising as Information”, Journal of Political Economy, Vol. 82, No. 4, pp. 729–754.10.1086/260231
  54. Nicosia, Franceso M. (1966), Consumer Decision Process, Prentice Hall: Engelwood Cliffs, N.J.
  55. Pieniak, Z., Aertsens, J. and Verbeke, W. (2010), “Subjective and objective knowledge as determinants of organic vegetables consumption”, Food Quality and Preference, Vol. 21, No. 6, pp. 581–588.10.1016/j.foodqual.2010.03.004
  56. Pingali, P. (2007), “Westernization of Asian diets and the transformation of food systems: Implications for research and policy”, Food Policy, Vol. 32, No. 3, pp. 281–298.10.1016/j.foodpol.2006.08.001
  57. Radecki, M. Carem, and Jaccard, J. (1995), “Perception of knowledge, actual knowledge, and information search behaviour”, Journal of Experimental Social Psychology, Vol. 31, No. 2, pp. 107-138.10.1006/jesp.1995.1006
  58. Raju, P.S., Lonial, S.C. and Glynn Mangold, W. (1995), “Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation”, Journal of Consumer Psychology, Vol. 4 No. 2, pp. 153–180.10.1207/s15327663jcp0402_04
  59. Rogers, E. (1983), Diffussion of Innovations, The Free Press: New York.
  60. Rogers, E.M. (2003), Diffusion of innovations, The Free Press: New York.
  61. Saaksjarvi, M. (2003), “Consumer adoption of technological innovations”, European Journal of Innovation Management, Vol. 6, No. 2, pp. 90-100.10.1108/14601060310475246
  62. Schiffman, L.G. and Kanuk, L.L. (2007), “Consumer behavior”, Pearson Prentice Hall: Upper Saddle River, N.J.
  63. Schmidt, J.B. and Spreng, R.A. (1996), “A proposed model of external consumer information search”, Journal of the Academy of Marketing Science, Vol. 24, No. 3, pp. 246–256.10.1177/0092070396243005
  64. Schnettler, B., Ruiz, D., Sepúlveda, O., and Sepúlveda, N. (2008), “Importance of the country of origin in food consumption in a developing country”, Food Quality and Preference, Vol. 19, No. 4, pp. 372–382.10.1016/j.foodqual.2007.11.005
  65. Smith, R.E., and Swinyard, W.R. (1983), “Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising”, Journal of Marketing Research, Vol. 20, No. 3, pp. 257-267.10.1177/002224378302000304
  66. Stigler, G.J. (1961), “The Economics of Information”, The Journal of Political Economy, Vol. 69, No. 3, pp. 213–225.10.1086/258464
  67. Sujan, M., and Bettman, R.J. (1989), “The effects of brand positioning strategies on consumer’s brands and category perception: Some insights from shcma research”, Journal of Marketing Research, Vol. 26, No. 11, pp. 454-467.10.1177/002224378902600407
  68. Tepper, B.J., Choia, Y. and Nayga, R.M.J. (1997), “Understanding Food Choice in Adult Men: Influence of Nutrition Knowledge, Food Beliefs, and Dietary Restraint”, Food Quality and Preference, Vol. 8, No. 4, pp. 307–317.10.1016/S0950-3293(97)00014-1
  69. Thøgersen, J. (2002), “Direct Experience and the Strength of the Personal Norm – Behavior Relationship”, Psychology & Marketing, Vol. 19 No. 10, pp. 881–893.10.1002/mar.10042
  70. Thøgersen, J., Haugaard, P., and Olesen, A. (2010), “Consumer responses to ecolabels”, European Journal of Marketing, Vol. 44 No. 11, pp. 1787-1810.10.1108/03090561011079882
  71. Tonidandel, S. and LeBreton, J.M. (2010), “Determining the Relative Importance of Predictors in Logistic Regression: An Extension of Relative Weights Analysis”, Organizational Research Methods, Vol. 13 No. 4, pp. 767–781.10.1177/1094428109341993
  72. Tran, T.T, Moritaka, M., and Fukuda, S. (2017), “Country of Origin, Price Consciousness, and Consumer Innovativeness at Food Service Outlets in Developing Markets: Empirical Evidence from Brands of Imported Beef in Vietnam”, International Journal of Marketing Studies, Vol. 9, No. 3, pp. 50-63.10.5539/ijms.v9n3p50
  73. Tseng, F.M. and Hu, Y.C. (2009), “Quadratic-interval Bass model for new product sales diffusion”, Expert Systems with Applications, Vol. 36, No. 4, pp. 8496–8502.10.1016/j.eswa.2008.10.078
  74. Van Kleef, E., Van Trijp, H.C.M, and Luning, P. (2005). “Consumer research in the early stages of new product development: a critical review of methods and techniques”, Food Quality and Preference, Vol. 16, No. 3, pp. 181-201.10.1016/j.foodqual.2004.05.012
  75. Verbeke, W. and Ward, R.W. (2006), “Consumer interest in information cues denoting quality, traceability and origin: An application of ordered probit models to beef labels”, Food Quality and Preference, Vol. 17m No. 6, pp. 453–467.10.1016/j.foodqual.2005.05.010
  76. Voon, J. P., Sing, K., Agrawal, A., Voona, J., Nguib, K., and Agrawalc, A. (2011), “Determinants of willingness to purchase organic food: An exploratory study using structural equation modelling”, International Food and Agribusiness Management Review, No. 14, Vol. 2, pp. 103-120.
  77. Wood, S. L., and Lynch, J. G. Jr. (2002), “Prior knowledge and complacency in new product learning”, Journal of Consumer Research, Vol. 29, No. 3, pp. 416-426.10.1086/344425
  78. Xie, Y. and Manski, C.F. (1989), “The logit Model and Response-Based Samples”, Sociological Methods & Research, Vol. 17, No 3, pp. 238–302.10.1177/0049124189017003003
  79. Zhou, K.Z. and Nakamoto, K. J. (2007), “How do enhanced and unique features affect new product preference? The moderating role of product familiarity”, Journal of the Academy of Marketing Science, Vol. 35, No. 1, pp. 53-62.10.1007/s11747-006-0011-3
  80. Zhu, D.H., and Chang, Y.P. (2015), “Effects of Interactions and Product Information on Initial Purchase Intention in Product Placement in Social Games: The Moderating Role of Product Familiarity”, Journal of Electronic Commerce Research, Vol. 16, No. 1, pp. 22-33.
DOI: https://doi.org/10.2478/mmcks-2018-0020 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 1014 - 1034
Published on: Oct 29, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2018 Thu Tran, Masahiro Moritaka, Ran Liu, Susumu Fukuda, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.