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Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity Cover

Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity

Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
By: Thu Tran,  Masahiro Moritaka,  Ran Liu and  Susumu Fukuda  
Open Access
|Oct 2018

Authors

Thu Tran

tranthanhthu308@gmail.com

Academy of Finance, Hanoi

Masahiro Moritaka

Kyushu University, Fukuoka, Japan

Ran Liu

Kyushu University, Fukuoka, Japan

Susumu Fukuda

Kyushu University, Fukuoka, Japan
DOI: https://doi.org/10.2478/mmcks-2018-0020 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 1014 - 1034
Published on: Oct 29, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
information,
prior knowledge,
brand distinction,
brand differentiation,
brand similarity,
introduction stage,
Japanese Wagyu beef,
Vietnam
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Thu Tran, Masahiro Moritaka, Ran Liu, Susumu Fukuda, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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