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Marketing of higher education institutions: Research themes and their shifting relevance over time Cover

Marketing of higher education institutions: Research themes and their shifting relevance over time

Marketing of Scientific and Research Organizations
Volume 55 (2025): Issue 1 (March 2025)
By: Krzysztof BłońskiORCID and  Jolanta WitekORCID  
Open Access
|Mar 2025

Authors

Krzysztof Błoński

ORCID

krzysztof.blonski@usz.edu.pl

University of Szczecin, Szczecin, Poland

Jolanta Witek

ORCID

jwitek@ajp.edu.pl

Jacob of Paradies University, Gorzów Wielkopolski, Poland
DOI: https://doi.org/10.2478/minib-2025-0005 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 69 - 89
Submitted on: Nov 5, 2024
Accepted on: Mar 4, 2025
Published on: Mar 28, 2025
Published by: Institute of Aviation
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing,
higher education,
literature mapping,
bibliometric analysis
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2025 Krzysztof Błoński, Jolanta Witek, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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