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Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale Cover

Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale

Marketing of Scientific and Research Organizations
Volume 55 (2025): Issue 1 (March 2025)
By: Ireneusz P. RutkowskiORCID  
Open Access
|Mar 2025

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DOI: https://doi.org/10.2478/minib-2025-0003 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 39 - 55
Submitted on: Nov 23, 2023
Accepted on: Dec 19, 2024
Published on: Mar 28, 2025
Published by: Institute of Aviation
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing research,
measurement,
limitations of measurement scale,
Stevens’ measurement scales,
Likert scale
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2025 Ireneusz P. Rutkowski, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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