Figure 1.

Figure 2.

Figure 3.

Figure 4.

Figure 5.

Summary of direct influence strengths between factors in structural analysis_
| No | Acronym | Factor | Total influence strength | Total dependency strength |
|---|---|---|---|---|
| 1 | ENE | employment needs of employers | 31 | 27 |
| 2 | SSV | systemic solutions within vocational education in Poland | 26 | 18 |
| 3 | DS | demographic situation | 28 | 5 |
| 4 | CEM | competition in the education market | 35 | 36 |
| 5 | EDR | level of economic development in the region | 31 | 25 |
| 6 | RS | the recruitment system for vocational schools | 24 | 18 |
| 7 | YA | generational attitudes of youth (students) | 32 | 31 |
| 8 | PA | parents’ attitudes (especially mothers’) toward vocational education | 21 | 25 |
| 9 | DNT | development of new technologies, including AI | 24 | 18 |
| 10 | DSM | development of social media | 24 | 27 |
| 11 | ITC | initiative-taking capacity of vocational schools | 30 | 34 |
| 12 | RVE | strength of the relationship between vocational schools and employers | 30 | 33 |
| 13 | RVG | strength of the relationship between vocational schools and local governments | 16 | 27 |
| 14 | MV | mission and values of vocational schools | 23 | 34 |
| 15 | APN | awareness of vocational schools’ promotional needs | 31 | 38 |
| 16 | RVA | Strength of the relationship between vocational schools and alumni | 14 | 24 |
Characteristics of the direct influence matrix_
| Indicator | Value |
|---|---|
| Matrix Dimensions | 16 × 16 |
| Number of zeros (no influence) | 42 |
| Number of ones (weak influence) | 58 |
| Number of twos (moderate influence) | 106 |
| Number of threes (strong influence) | 50 |
| Degree of fill | 84% |
Degree of mutual influence among factors determining the image and promotion of vocational education in the Podlaskie Voivodeship – expert evaluations_
| ENE | SSV | DS | CEM | EDR | RS | YA | PA | DNT | DSM | ITC | RVE | RVG | MV | APN | RVA | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ENE | 0 | 3 | 0 | 2 | 2 | 2 | 3 | 1 | 2 | 2 | 2 | 3 | 2 | 2 | 3 | 2 |
| SSV | 1 | 0 | 0 | 2 | 2 | 2 | 1 | 2 | 2 | 1 | 2 | 3 | 3 | 2 | 2 | 1 |
| DS | 3 | 2 | 0 | 2 | 2 | 2 | 2 | 2 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | 1 |
| CEM | 3 | 2 | 0 | 0 | 2 | 2 | 2 | 2 | 2 | 3 | 3 | 3 | 3 | 3 | 3 | 2 |
| EDR | 3 | 2 | 2 | 2 | 0 | 2 | 2 | 2 | 3 | 1 | 2 | 3 | 2 | 2 | 2 | 1 |
| RS | 2 | 1 | 0 | 3 | 2 | 0 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 3 | 1 |
| YA | 2 | 1 | 1 | 3 | 2 | 2 | 0 | 2 | 2 | 3 | 3 | 2 | 1 | 3 | 3 | 2 |
| PA | 1 | 1 | 2 | 2 | 1 | 1 | 2 | 0 | 0 | 2 | 2 | 1 | 1 | 2 | 3 | 0 |
| DNT | 3 | 1 | 0 | 3 | 2 | 1 | 2 | 0 | 0 | 3 | 2 | 1 | 1 | 2 | 2 | 1 |
| DSM | 1 | 1 | 0 | 2 | 1 | 0 | 3 | 2 | 2 | 0 | 2 | 2 | 1 | 2 | 3 | 2 |
| ITC | 1 | 1 | 0 | 3 | 2 | 1 | 3 | 2 | 1 | 2 | 0 | 3 | 2 | 3 | 3 | 3 |
| RVE | 3 | 1 | 0 | 3 | 2 | 1 | 2 | 2 | 1 | 2 | 3 | 0 | 2 | 3 | 3 | 2 |
| RVG | 1 | 1 | 0 | 2 | 2 | 1 | 1 | 1 | 0 | 0 | 2 | 1 | 0 | 1 | 2 | 1 |
| MV | 1 | 0 | 0 | 2 | 1 | 1 | 2 | 2 | 0 | 2 | 3 | 3 | 2 | 0 | 2 | 2 |
| APN | 2 | 1 | 0 | 3 | 2 | 0 | 3 | 2 | 1 | 3 | 3 | 3 | 2 | 3 | 0 | 3 |
| RVA | 0 | 0 | 0 | 2 | 0 | 0 | 2 | 2 | 0 | 1 | 1 | 1 | 1 | 2 | 2 | 0 |
Factors determining the image and promotional activity of vocational schools in the Podlaskie Voivodeship_
| No | Factor | Acronym |
|---|---|---|
| 1 | employment needs of employers | ENE |
| 2 | systemic solutions within vocational education in Poland | SSV |
| 3 | demographic situation | DS |
| 4 | competition in the education market | CEM |
| 5 | level of economic development in the region | EDR |
| 6 | the recruitment system for vocational schools | RS |
| 7 | generational attitudes of youth (students) | YA |
| 8 | parents’ attitudes (especially mothers’) toward vocational education | PA |
| 9 | development of new technologies, including AI | DNT |
| 10 | development of social media | DSM |
| 11 | initiative-taking capacity of vocational schools | ITC |
| 12 | strength of the relationship between vocational schools and employers | RVE |
| 13 | strength of the relationship between vocational schools and local governments | RVG |
| 14 | mission and values of vocational schools | MV |
| 15 | awareness of vocational schools’ promotional needs | APN |
| 16 | strength of the relationship between vocational schools and alumni | RVA |