Interviews with lecturers and students_
| SGH | ALK | UEK | UEP | UEW | LBS | |
|---|---|---|---|---|---|---|
| Interviews with lecturers | Yes | Yes | Yes | Yes | Yes | Yes |
| Interviews with students | Yes | Yes | Yes | Yes | Yes | Yes |
| Academic achievements | Yes | Yes | Yes | Yes | Yes | Yes |
| Students’ experiences | Yes | Yes | Yes | Yes | Yes | Yes |
| Content | High | High | Above the average | Above the average | High | Very high |
| Languages of the interviews | Polish English | Polish English | Polish | Polish | Polish English | English |
Recordings of cultural and scientific events_
| SGH | ALK | UEK | UEP | UEW | LBS | |
|---|---|---|---|---|---|---|
| Open days | Yes | Yes | Yes | Yes | Yes | Yes |
| Conferences | Yes | Yes | Yes | Yes | Yes | Yes |
| Student festivals | Yes | Yes | Yes | Yes | Yes | Yes |
| Cultural events | Yes | Yes | Yes | Yes | Yes | Yes |
| Live broadcasts | Yes | Yes | Yes | Yes | Yes | Yes |
| Availability of online recordings | Yes | Yes | Yes | Yes | Yes | Yes |
| Participation in international campaigns | Yes | Yes | Yes | Yes | Yes | Yes |
Social media platforms used by business universities and their popularity_ (in thousands)
| SGH | ALK | UEK | UEP | UEW | LBS | |
|---|---|---|---|---|---|---|
| YouTube Subscribers | 4.9 K | 3.33 K | 1.53 K | 1.87 K | 1.02 K | 290 K |
| Instagram Followers | 15 K | 17 K | 56.3 K | 8.3 K | 8.5 K | 136 K |
| Facebook Followers | 61 K | 47 K | 38 K | 37 K | 39 K | 359 K |
| LinkedIn Followers | 142 K | 79 K | 67 K | 54 K | 60 K | 556 K |
Campus presentation and infrastructure_
| SGH | ALK | UEK | UEP | UEW | LBS | |
|---|---|---|---|---|---|---|
| Videos with aerial shots | Yes | No | Yes | Yes | Yes | No |
| Virtual walks | Yes | No | No | No | No | No |
| Lecture halls | Yes | Yes | Yes | No | Yes | Yes |
| Recreational spaces | Yes | Yes | Yes | Yes | Yes | Yes |
| Regular updates | Yes | Yes | Yes | Yes | Yes | Yes |
| Movies in different languages | Yes | Yes | No | Yes | Yes | No |
| Interactivity of materials | Very advanced | Very advanced | Advanced | Advanced | Very advanced | Very advanced |
| Professional production | High level | High level | Medium level | Medium level | High level | High level |
Short promotional videos depicting universities’ unique features and advantages_
| SGH | ALK | UEK | UEP | UEW | LBS | |
|---|---|---|---|---|---|---|
| Unique features highlighted in the videos | Yes | Yes | Yes | Yes | Yes | Yes |
| Dynamic narration | Yes | Yes | Yes | Yes | Yes | Yes |
| Consistency with the university’s image | Yes | Yes | Yes | Yes | Yes | Yes |
| Specific marketing objective | Yes | Yes | Yes | Yes | Yes | Yes |
| Number of video views | Medium | High | Medium | Medium | Medium | Very high |
| Number of shares | Low | Medium | Low | Low | Low | Medium |
| Comments and engagement | Low | Low | Low | Low | Low | Low |