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The Use of Video Marketing in the Communication Strategy of Business Universities Cover

The Use of Video Marketing in the Communication Strategy of Business Universities

Marketing of Scientific and Research Organizations
Volume 54 (2024): Issue 4 (December 2024)
By: Mirosława Pluta-Olearnik and  Alisa Hasiak  
Open Access
|Dec 2024

Authors

Mirosława Pluta-Olearnik

miroslawa.pluta-olearnik@ue.wroc.pl

Department of Marketing, Wroclaw University of Economics and Business, Wrocław, Poland

Alisa Hasiak

alisa.hasiak@umw.edu.pl

Faculty of Management, Wroclaw University of Economics and Business, Wrocław, Poland
DOI: https://doi.org/10.2478/minib-2024-0021 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 49 - 64
Submitted on: Oct 24, 2024
|
Accepted on: Dec 4, 2024
|
Published on: Dec 30, 2024
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
higher education institutions,
e-marketing,
marketing communications,
social media,
video marketing
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2024 Mirosława Pluta-Olearnik, Alisa Hasiak, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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