The Use of Video Marketing in the Communication Strategy of Business Universities
By: Mirosława Pluta-Olearnik
and Alisa Hasiak
and Alisa Hasiak Authors
Mirosława Pluta-Olearnik
miroslawa.pluta-olearnik@ue.wroc.pl
Department of Marketing, Wroclaw University of Economics and Business, Wrocław, Poland
Alisa Hasiak
Faculty of Management, Wroclaw University of Economics and Business, Wrocław, Poland
Language: English
Page range: 49 - 64
Submitted on: Oct 24, 2024
Accepted on: Dec 4, 2024
Published on: Dec 30, 2024
Published by: Institute of Aviation
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2024 Mirosława Pluta-Olearnik, Alisa Hasiak, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.