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Internet-Based Mass Communication in Multi-Level Marketing Companies Operating in Poland Cover

Internet-Based Mass Communication in Multi-Level Marketing Companies Operating in Poland

Marketing of Scientific and Research Organizations
Volume 54 (2024): Issue 4 (December 2024)
By: Beata Nowotarska-Romaniak and  Sonia Szczepanik  
Open Access
|Dec 2024

Authors

Beata Nowotarska-Romaniak

beata.nowotarska-romaniak@uekat.pl

Katowice University of Economics, Katowice, Poland

Sonia Szczepanik

sonia.szczepanik@edu.uekat.pl

Katowice University of Economics, Katowice, Poland
DOI: https://doi.org/10.2478/minib-2024-0020 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 25 - 48
Submitted on: Dec 1, 2023
|
Accepted on: Sep 16, 2024
|
Published on: Dec 30, 2024
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing communication,
mass communication,
Internet communication,
areas of communication,
multi-level marketing,
MLM
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2024 Beata Nowotarska-Romaniak, Sonia Szczepanik, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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