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Virtualization of Service Consumer Behavior in Poland – A Post-Pandemic Perspective Cover

Virtualization of Service Consumer Behavior in Poland – A Post-Pandemic Perspective

Marketing of Scientific and Research Organizations
Volume 53 (2024): Issue 3 (September 2024)
By: Barbara Kucharska and  Mirosława Malinowska  
Open Access
|Sep 2024

Authors

Barbara Kucharska

barbara.kucharska@ue.katowice.pl

Faculty of Economics, Department of Market and Consumption, University of Economics in Katowice, Katowice, Poland

Mirosława Malinowska

miroslawa.malinowska@ue.katowice.pl

Faculty of Economics, Department of Market and Consumption, University of Economics in Katowice, Katowice, Poland
DOI: https://doi.org/10.2478/minib-2024-0018 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 98 - 118
Submitted on: Dec 19, 2023
|
Accepted on: Jul 15, 2024
|
Published on: Sep 17, 2024
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
virtualization,
consumer behavior,
services,
post-pandemic,
internet in providing services
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2024 Barbara Kucharska, Mirosława Malinowska, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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