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Using Structural Equation Modeling to Explore the Influence of Environmental Concern on the Willingness to Pay for Green Energy and Green Products – the Case of Poland Cover

Using Structural Equation Modeling to Explore the Influence of Environmental Concern on the Willingness to Pay for Green Energy and Green Products – the Case of Poland

Marketing of Scientific and Research Organizations
Volume 53 (2024): Issue 3 (September 2024)
By:
Open Access
|Sep 2024

Authors

Szymon Michalak

ORCID

szymon.michalak@ue.poznan.pl

Poznań University of Economics and Business, Poznań, Poland

Paweł Bartkowiak

ORCID

pawel.bartkowiak@ue.poznan.pl

Poznań University of Economics and Business, Poznań, Poland

Magda Stachowiak-Krzyżan

ORCID

magda.stachowiak-krzyzan@ue.poznan.pl

Poznań University of Economics and Business, Poznań, Poland
DOI: https://doi.org/10.2478/minib-2024-0013 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 1 - 24
Submitted on: Feb 23, 2024
Accepted on: Jul 26, 2024
Published on: Sep 17, 2024
Published by: Institute of Aviation
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
green consumption,
environmentally friendly products,
environmental concern (EC),
willingness to pay (WTP),
green energy,
structural equation modeling (SEM)
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2024 Szymon Michalak, Paweł Bartkowiak, Magda Stachowiak-Krzyżan, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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