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Using Structural Equation Modeling to Explore the Influence of Environmental Concern on the Willingness to Pay for Green Energy and Green Products – the Case of Poland Cover

Using Structural Equation Modeling to Explore the Influence of Environmental Concern on the Willingness to Pay for Green Energy and Green Products – the Case of Poland

Open Access
|Sep 2024

Figures & Tables

Figure 1.

Conceptual research model.
Conceptual research model.

Figure 2.

Measurement model
Measurement model

Figure 3.

Proposed theoretical model
Proposed theoretical model

Effects of independent variables on the dependent variable

RelationshipBeta (β)S.ECRp-ValueHypothesisTesting Results
EC → PPB0.5750.05912.138***H1Supported
EC → MAFC0.5250.0719.330***H2Supported
EC → WTP0.0520.0711.0150.310H3Not Supported
PPB → MAFC0.1400.0502.8350.005H4Supported
PPB → WTP0.5410.05211.620***H5Supported
MAFC → WTP0.2790.0516.131***H6Supported

Reliability and Validity Measures of the Measurement Model

CRAVEMSVMaxR(H)EstimatesConstructCOALECWTPENG
0.8950.7400.3660.925<0.79, 0.95>MAFC0.860*
0.8700.6910.3660.882<0.77, 0.89>EC0.6050.831*
0.9200.7920.4820.922<0.87, 0.91>WTP0.5500.5320.890*
0.9140.7810.4820.916<0.86, 0.90>PPB0.4420.5750.6940.883*

Structure of the research sample

Frequency%
Sex
   male26547.8
   female28651.7
   other30.5
Age
   18-24 years7613.7
   25-34 years11320.4
   35-44 years8815.9
   45-54 years10118.2
   55 years or more17631.8
Place of residence
   village20837.5
   small city (up to 20 000 residents)7213.0
   medium city (from 20 000 to 99 000 residents)11120.0
   big city (from 100 000 to 500 000 residents10519.0
   very big city (above 500 000 residents)5810.5
monthly net (disposable) income of entire household
   below 1000 PLN162.9
   1001 – 2000 PLN366.5
   2001 – 3000 PLN7112.8
   3001 – 4000 PLN6611.9
   4001 – 5000 PLN6010.8
   5001 – 7500 PLN9617.3
   7501 – 10000 PLN559.9
   above 10 000 PLN437.8
   refusal to answer11120.0

Fit indices of CFA model

MeasureAbbr.Recommended threshold
Chi-square/df (CMIN/DF)CMIN/DF<3.0
Comparative Fit IndexCFI>0.90
The Normed Fit IndexNFI>0.90
Goodness of FitGFI>0.90
Adjusted Goodness of FitAGFI>0.80
Root Mean Square ResidualRMR<0.08
Root Mean-Square Error of ApproximationRMSEA<0.08

Constructs and Items

ConstructsItemsLoadingsMeanSt. dev.Cronbach' s alpha
environmental concern (EC)EC1 I am concerned about the condition of the natural environment.0.893.920.880.869
EC2. The condition of the natural environment is deteriorating year by year.0.83
EC3 I am concerned about future shortages of natural resources.0.77
willingness to pay (WTP)WTP1. I am willing to pay 10% more for my purchases to buy eco-friendly products.0.892.841.150.919
WTP2. I am willing to pay 10% more taxes if they were intended to prevent environmental pollution.0.91
WTP3. I am willing to pay 10% more for electricity if these additional fees were spent on investing in renewable energy sources.0.87
the belief that Poland should move away from coal (MAFC)MAFC1. Poland should abandon the use of energy generated from coal as quickly as possible.0.953.261.180.890
MAFC 2. Poland should accelerate the phase-out of domestic coal mines.0.84
MAFC 3. Instead of investing in coal mining, Poland should allocate much more money from the state budget to investments in renewable energy sources.0.79
promoting pro-environmental behaviour (PPB)PPB1. I provide my family/friends with information about environmentally friendly products.0.903.171.030.914
PPB2. I convince my family/friends to buy environmentally friendly products.0.89
PPB3. I draw attention to my family/friends when I see that they consume products that are harmful to the environment.0.86
DOI: https://doi.org/10.2478/minib-2024-0013 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Language: English
Page range: 1 - 24
Submitted on: Feb 23, 2024
Accepted on: Jul 26, 2024
Published on: Sep 17, 2024
Published by: Institute of Aviation
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year

© 2024 Szymon Michalak, Paweł Bartkowiak, Magda Stachowiak-Krzyżan, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.