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Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success Cover

Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success

Marketing of Scientific and Research Organizations
Volume 52 (2024): Issue 2 (June 2024)
By: Ludmiła Walaszczyk  
Open Access
|Jun 2024
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DOI: https://doi.org/10.2478/minib-2024-0011 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 88 - 104
Submitted on: Nov 30, 2023
Accepted on: Apr 10, 2024
Published on: Jun 25, 2024
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
university brand,
research partnerships,
joint initiatives,
university reputation
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2024 Ludmiła Walaszczyk, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 52 (2024): Issue 2 (June 2024)
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