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New Product Development from the Perspective of Creating a Competitive Advantage

Marketing of Scientific and Research Organizations
Volume 49 (2023): Issue 3 (September 2023)
By:
Open Access
|Sep 2023

Authors

Dariusz Dąbrowski

ORCID

dariusz.dabrowski@zie.pg.gda.pl

Marketing Department, Gdańsk University of Technology, Faculty of Management and Economics, Gdańsk, Poland
DOI: https://doi.org/10.2478/minib-2023-0019 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 141 - 158
Submitted on: Mar 25, 2023
Accepted on: Aug 14, 2023
Published on: Sep 17, 2023
Published by: Institute of Aviation
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
competitive advantage,
new product,
new product development,
product-based competitive advantage,
NPD process
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2023 Dariusz Dąbrowski, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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