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Marketing in the Context of Organisational Market Resilience Cover

Marketing in the Context of Organisational Market Resilience

Marketing of Scientific and Research Organizations
Volume 47 (2023): Issue 1 (March 2023)
By: Robert Kozielski  
Open Access
|Apr 2023

Authors

Robert Kozielski

robert.kozielski@uni.lodz.pl

Department of Strategy and Value Based Management, Faculty of Management, University of Lodz, Lodz, Poland
DOI: https://doi.org/10.2478/minib-2023-0002 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 17 - 30
Submitted on: Nov 9, 2022
Accepted on: Feb 22, 2023
Published on: Apr 11, 2023
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Market resilience of the organisation,
marketing strategy,
competitive advantage
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2023 Robert Kozielski, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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