References
- Antman, E. M., Lau, J., Kupelnick, B., Mosteller, F., & Chalmers, T. C. (1992). A comparison of results of meta-analyses of randomized control trials and recommendations of clinical experts. Journal of the American Medical Association, 268, 240–248.
- Aram, J. D., & Salipante, J. P. F. (2000). Applied research in management: Criteria for management educators and for practitioner — scholars. In Paper presented at the US academy of management conference — Multiple perspectives on learning in management education, Toronto, Ontario.
- Armstrong, J. S. (2001). Combining forecasts. In: J. S. Armstrong (red.), Principles of forecasting: A handbook for researchers and practitioners (pp. 417–440): Kluwer Academia Publishers, Philadelphia, Pennsylvania.
- Barends, E., & Rousseau, D. M. (2018). Evidence-based management: How to use evidence to make better organizational decisions: Kogan Page, London, UK, New York, NY.
- Brennan, R. (2008). Theory and practice across disciplines: Implications for the field of management. European Business Review, 20(6), 515–528. doi:10.1108/09555340810913520
- Bryman, A., & Bell, E. (2012). Business research methods: Oxford University Press.
- Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation and practice: Pearson, Upper Saddle River.
- Chavez, T., O’Hara, C., & Vaidya, V. (2018). Data driven: Harnessing data and AI to reinvent customer engagement: McGraw Hill, New York, Chicago, San Francisco, Athens, London, Madrid, Mexico City, Milan, New Delhi, Singapore, Sydney, Toronto.
- Cook, D. J., Mulrow, C. D., & Haynes, R. B. (1997). Systematic reviews: Synthesis of best evidence for clinical decisions. Annals of Internal Medicine, 126(5), 376–380.
- Czarniawska, B. (2021). Badacz w terenie, pisarz przy biurku. Jak powstają nauki społeczne? Łódź. Wydawnictwo SIZ.
- Davis, J. (2007). Measuring marketing: 103 key metrics every marketers need: John Wiley & Sons, Singapore.
- Denyer, D., & Neely, A. (2004). Introduction to special issue: Innovation and productivity performance in the UK. International Journal of Management Reviews, 5/6(3&4), 131–135. doi:10.1111/j.1460-8545.2004.00100.x
- Eckerson, W. W. (2005). Performance dashboards: Measuring, monitoring, and managing your business: John Wiley & Sons.
- Farris, P. W., Bendle, N. T., Pfeifer, P. F., & Reibstein, D. J. (2010). Marketing metrics: The definitive guide to measuring marketing performance: Pearson Education.
- Grove, W. M. (2005). Clinical versus statistical prediction. Journal of Clinical Psychology, 61(10), 1233–1243. doi:10.1002/jclp.20179
- Hemann, C., & Burbary, K. (2013). Digital marketing analytics: Making sense of consumer data in a digital world: Que Publishing, Indianapolis, Indiana.
- Hodgkinson, G. P., Herriot, P., & Anderson, N. (2001). Re-aligning the stakeholders in management research: Lessons from industrial, work and organizational psychology. British Journal of Psychology, 12(1), 41–48. doi:10.1111/1467-8551.12.s1.5
- Kotarbiński, T. (1973). Traktat o dobrej robocie: Ossolineum, Wroclaw.
- Kozielski, R. (2015). Wskaźniki marketingowe: Wydawnictwo Nieoczywiste, Warszawa.
- Kozielski, R. (2022). Rynkowy due diligence. Pomiar odporności rynkowej organizacji: PWN, Warszawa.
- LaPointe, P. (2005). Marketing by the dashboard light: Association of National Advertisers, New York, NY.
- Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69–96. doi:10.1509/jm.15.0420
- Lewis, M. (2004). Moneyball: The art of winning an unfair game: W. W. Norton & Company, New York, NY.
- Longbottom, D., & Lawson, A. (2017). Alternative market research methods: Market sensing: Routledge, London, New York, NY.
- McDonald, M., Smith, B. D., & Ward, K. (2007). Marketing due diligence: Reconnecting strategy to share price: Butterworth-Heinemann, Oxford.
- McNees, S. K. (1990). The role of judgment in macroeconomic forecasting accuracy. International Journal of Forecasting, 6(3), 287–299. doi:10.1016/0169-2070(90)90056-H
- Mulrow, C. D. (1987). The medical review article: State of the science. Annual International Medicine, 106, 485–488.
- Pfeffer, J., & Sutton, R. I. (1999). Knowing ‘what’ to do is not enough: Turning knowledge into action. California Management Review, 42(1), 83–108. doi:10.2307/41166020
- Provost, F., & Fawcett, T. (2013). Data science for business: What you need to know about data mining and data-analytic thinking: O’Reilly Media, Beijing, Cambridge, Farnham, Koln, Sebastopol, Tokyo.
- Radziszewski, P. (2016). Business intelligence: Moda, wybawienie czy problem dla firm? Wydawnictwo Poltext, Warszawa.
- Rowley, J. (2012). Evidence-based marketing. A perspective on the ‘practice-theory divide’. International Journal of Market Research, 54(4), 521–541. doi:10.2501/IJMR-54-4-521-541
- Sharp, B., Wright, M., Kennedy, R., & Nguyen, C. (2017). Viva la revolution! For evidence-based marketing we strive. Australasian Marketing Journal, 25(4), 341–346. doi:10.1016/j.ausmj.2017.11.005
- Shaw, R., & Merrick, D. (2005). Marketing payback: Is your marketing profitable: Financial Times Prentice Hall.
- Silver, N. (2012). The signal and the noise: Why so many predictions fail — but some don’t: Penguin, New York, NY.
- Sterne, J. (2002). Web metrics: Proven methods for measuring website success: Wiley Publishing.
- Szpanderski, A. (2008). Podstawy prakseologicznej teorii zarządzania. MBA, no.3. Retrieved from https://publisherspanel.com/api/files/view/1314.pdf
- Taylor, F. W. (1911). The principles of scientific management: Harper & Row, London, New York, NY.
- Tetlock, P. E. (2006). Expert political judgment: Princeton University Press, Princeton, New Jersey.
- Tranfield, D., Denyer, D., Marcos, J., & Burr, M. (2004). Co-producing management knowledge. Management Decision, 42(3/4), 375–386. Retrieved from https://psycnet.apa.org/doi/10.1108/00251740410518895
- Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence-informed management knowledge by means of systematic review. British Journal of Management, 14(3), 207–222. doi:10.1111/1467-8551.00375
- Wind, J., & Nueno, P. (1998). The impact imperative: Closing the relevance gap of academic management research. In Paper presented at the International Academy of Management North America meeting, New York, NY.
- Wind, Y., & Sharp, B. (2009). Advertising empirical generalizations: Implications for research and action. Journal of Advertising Research, 12(2), 246–252.