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The Use of Marketing Indicators in Poland — Towards Evidence-Based Management Cover

The Use of Marketing Indicators in Poland — Towards Evidence-Based Management

Marketing of Scientific and Research Organizations
Volume 47 (2023): Issue 1 (March 2023)
By: Robert Kozielski and  Donata Wilczewska  
Open Access
|Apr 2023
DOI: https://doi.org/10.2478/minib-2023-0001 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 1 - 16
Submitted on: Nov 18, 2022
Accepted on: Feb 27, 2023
Published on: Apr 11, 2023
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing metrics,
evidence-based management,
effectiveness of marketing
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2023 Robert Kozielski, Donata Wilczewska, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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