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Brand as a Customer Value Driver: Relationships with Customer Engagement Cover

Brand as a Customer Value Driver: Relationships with Customer Engagement

Marketing of Scientific and Research Organizations
Volume 43 (2022): Issue 1 (March 2022)
By: Grzegorz Maciejewski and  Piotr Krowicki  
Open Access
|May 2022

Authors

Grzegorz Maciejewski

grzegorz.maciejewski@ue.katowice.pl

Department of Market and Consumption, Faculty of Economics, University of Economics in Katowice

Piotr Krowicki

pkrowicki@wsb.edu.pl

Department of Management, Faculty of Applied Sciences, WSB University
DOI: https://doi.org/10.2478/minib-2022-0003 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 53 - 74
Published on: May 9, 2022
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand equity,
brand,
customer perceived value,
perceived value creation,
customer engagement
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2022 Grzegorz Maciejewski, Piotr Krowicki, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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