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Application of the Design Thinking Method in Customer Experience Management Cover

Application of the Design Thinking Method in Customer Experience Management

Marketing of Scientific and Research Organizations
Volume 42 (2021): Issue 4 (December 2021)
By: Michał Prorok and  Izabela Kosicka  
Open Access
|Feb 2022

Authors

Michał Prorok

mp60609@doktorant.sgh.waw.pl

SGH Warsaw School of Economics

Izabela Kosicka

izabela.kosicka@eulerhermes.com

Euler Hermes Poland
DOI: https://doi.org/10.2478/minib-2021-0020 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 35 - 60
Published on: Feb 2, 2022
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
design thinking,
customer experience management,
customer experience,
customer journey map,
persona
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2022 Michał Prorok, Izabela Kosicka, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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