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Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market

Marketing of Scientific and Research Organizations
Volume 41 (2021): Issue 3 (September 2021)
By:
Open Access
|Oct 2021
DOI: https://doi.org/10.2478/minib-2021-0016 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 95 - 114
Published on: Oct 22, 2021
Published by: Institute of Aviation
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
innovative products,
tourism market product life cycle concept,
consumer behavior theory,
market subsegments,
diffusion rate,
Rogers and Bass model
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2021 Liudmyla Shulhina, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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