Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market

Marketing of Scientific and Research Organizations

Volume 41 (2021): Issue 3 (September 2021)

By:

Liudmyla Shulhina

Open Access

|Oct 2021

Authors

Liudmyla Shulhina

University of Finance and Law, Bielsko-Biała, Poland

DOI: https://doi.org/10.2478/minib-2021-0016 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 95 - 114

Published on: Oct 22, 2021

Published by: Institute of Aviation

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

innovative products,

tourism market product life cycle concept,

consumer behavior theory,

market subsegments,

diffusion rate,

Rogers and Bass model

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2021 Liudmyla Shulhina, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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