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Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market Cover

Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market

Marketing of Scientific and Research Organizations
Volume 41 (2021): Issue 3 (September 2021)
By:   
Open Access
|Oct 2021
Authors

Authors

Liudmyla Shulhina

shulm@ukr.net

University of Finance and Law, Bielsko-Biała, Poland
DOI: https://doi.org/10.2478/minib-2021-0016 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 95 - 114
Published on: Oct 22, 2021
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Keywords:
innovative products,
tourism market product life cycle concept,
consumer behavior theory,
market subsegments,
diffusion rate,
Rogers and Bass model
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2021 Liudmyla Shulhina, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 41 (2021): Issue 3 (September 2021)
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