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Users’ Awareness of Augmented Reality Technology in Mobile Applications Cover

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Users’ Awareness of Augmented Reality Technology in Mobile Applications

Marketing of Scientific and Research Organizations

Volume 40 (2021): Issue 2 (June 2021)

By: Michał Skubis

Open Access

|Jul 2021

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DOI: https://doi.org/10.2478/minib-2021-0006 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 1 - 22

Published online: Jul 20, 2021

Published in print: Jun 1, 2021

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Keywords:

Augmented reality,

mobile applications,

technology awareness,

questionnaire research,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2021 Michał Skubis, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 40 (2021): Issue 2 (June 2021)