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Users’ Awareness of Augmented Reality Technology in Mobile Applications Cover

Users’ Awareness of Augmented Reality Technology in Mobile Applications

Marketing of Scientific and Research Organizations
Volume 40 (2021): Issue 2 (June 2021)
By: Michał Skubis  
Open Access
|Jul 2021

Authors

Michał Skubis

michal.skubis@ue.poznan.pl

Department of Commerce and Marketing, Poznań University of Economics, Poznań
DOI: https://doi.org/10.2478/minib-2021-0006 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 1 - 22
Published on: Jul 20, 2021
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Augmented reality,
mobile applications,
technology awareness,
questionnaire research,
marketing
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2021 Michał Skubis, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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