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Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product Cover

Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product

Open Access
|Mar 2021

References

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DOI: https://doi.org/10.2478/minib-2021-0004 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Language: English
Page range: 67 - 92
Published on: Mar 30, 2021
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2021 Chui Seong Lim, Kay Tze Hong, Siew Chin Wong, Louisa Hew Wei Yee, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.