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Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product Cover

Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product

Marketing of Scientific and Research Organizations
Volume 39 (2021): Issue 1 (March 2021)
By: Chui Seong Lim,  Kay Tze Hong,  Siew Chin Wong and  Louisa Hew Wei Yee  
Open Access
|Mar 2021

Authors

Chui Seong Lim

chuiseong.lim@help.edu.my

Faculty of Business, Economics and Accounting and Economic HELP University, Malaysia

Kay Tze Hong

kaytze.hong@taylors.edu.my

Faculty of Business and Law, School of Management and Marketing Taylor’s University, Selangor

Siew Chin Wong

sc.wong@help.edu.my

Faculty of Business, Economics and Accounting and Economic HELP University

Louisa Hew Wei Yee

louisa439@hotmail.com

Faculty of Business, Economics and Accounting and Economic HELP University
DOI: https://doi.org/10.2478/minib-2021-0004 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 67 - 92
Published on: Mar 30, 2021
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Country of Manufacture,
Brand Awareness,
Interaction,
Low Involvement Product,
Importance and Performance Matrix (IPMA)
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2021 Chui Seong Lim, Kay Tze Hong, Siew Chin Wong, Louisa Hew Wei Yee, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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