Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product
Authors
Faculty of Business, Economics and Accounting and Economic HELP University, Malaysia
Faculty of Business and Law, School of Management and Marketing Taylor’s University, Selangor
Faculty of Business, Economics and Accounting and Economic HELP University
Louisa Hew Wei Yee
Faculty of Business, Economics and Accounting and Economic HELP University
Language: English
Page range: 67 - 92
Published on: Mar 30, 2021
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2021 Chui Seong Lim, Kay Tze Hong, Siew Chin Wong, Louisa Hew Wei Yee, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.