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The Various Models of Marketing Audit Cover

The Various Models of Marketing Audit

Marketing of Scientific and Research Organizations
Volume 37 (2020): Issue 3 (September 2020)
By: Piotr Hadrian  
Open Access
|Oct 2020

Authors

Piotr Hadrian

hadrianp@uek.krakow.pl

Cracow University of Economics, College of Management Sciences and Quality, Institute of Management, Krakow, Poland
DOI: https://doi.org/10.2478/minib-2020-0022 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 51 - 72
Published on: Oct 8, 2020
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing control,
marketing audit,
marketing audit model
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2020 Piotr Hadrian, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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