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Customer Loyalty on the Insurance Services Market in Poland Cover

Customer Loyalty on the Insurance Services Market in Poland

Marketing of Scientific and Research Organizations
Volume 36 (2020): Issue 2 (June 2020)
By: Beata Nowotarska-Romaniak  
Open Access
|Jul 2020

Authors

Beata Nowotarska-Romaniak

beata.nowotarska-romaniak@ue.katowice.pl

University of Economics in Katowice, College of Management, Department of Marketing, Katowice, Poland
DOI: https://doi.org/10.2478/minib-2020-0018 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 77 - 89
Published on: Jul 9, 2020
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
loyalty,
insurance services,
customer
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2020 Beata Nowotarska-Romaniak, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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