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Methods of Measuring the Effects of Public Relations Activities Applied by PR Specialists in their Professional Work Cover

Methods of Measuring the Effects of Public Relations Activities Applied by PR Specialists in their Professional Work

Marketing of Scientific and Research Organizations
Volume 35 (2020): Issue 1 (March 2020)
By: Przemysław Szuba and  Dariusz Tworzydło  
Open Access
|Apr 2020

Authors

Przemysław Szuba

pszuba@exacto.pl

Poland

Dariusz Tworzydło

dariusz@tworzydlo.pl

University of Warsaw, Department of Social Communication and Public Relations, Poland
DOI: https://doi.org/10.2478/minib-2020-0012 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 109 - 129
Published on: Apr 9, 2020
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
public relations,
measurement of the effects of PR activities,
media monitoring,
quantitative and qualitative research,
challenges of the PR industry
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2020 Przemysław Szuba, Dariusz Tworzydło, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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