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Evaluation of on-Line Marketing Communication of Scientific Units in the Context of Its Cooperation with Companies from the Lodz Region Cover

Evaluation of on-Line Marketing Communication of Scientific Units in the Context of Its Cooperation with Companies from the Lodz Region

Marketing of Scientific and Research Organizations
Volume 35 (2020): Issue 1 (March 2020)
By: Sławomir Milczarek and  Magdalena Grębosz-Krawczyk  
Open Access
|Apr 2020

Authors

Sławomir Milczarek

marvec@marvec.com.pl

Poland

Magdalena Grębosz-Krawczyk

magdalena.grebosz@p.lodz.pl

Lodz University of Technology, Faculty of Management and Production Engineering, Poland
DOI: https://doi.org/10.2478/minib-2020-0010 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 73 - 92
Published on: Apr 9, 2020
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
online marketing communication,
cooperation,
scientific unit,
R&D
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2020 Sławomir Milczarek, Magdalena Grębosz-Krawczyk, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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