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New Generations of Students from the Perspective of Value Co-Creation at University Cover

New Generations of Students from the Perspective of Value Co-Creation at University

Marketing of Scientific and Research Organizations
Volume 34 (2019): Issue 4 (December 2019)
By: Mirosława Pluta-Olearnik  
Open Access
|Dec 2019

Authors

Mirosława Pluta-Olearnik

miroslawa.pluta-olearnik@ue.wroc.pl

Wroclaw University of Economics, Faculty of Management, Department of Marketing
DOI: https://doi.org/10.2478/minib-2019-0049 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 1 - 19
Published on: Dec 21, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
new generations,
Y and Z generation,
value in services,
value co-creation in educational services,
university,
educational process
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Mirosława Pluta-Olearnik, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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