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Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality Cover

Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service Quality

Marketing of Scientific and Research Organizations
Volume 32 (2019): Issue 2 (June 2019)
By: S.T. Markun Hanjaya,  S. Kom Kenny and  S.S. S.E. Freddy Gunawan  
Open Access
|Oct 2019

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DOI: https://doi.org/10.2478/minib-2019-0035 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 175 - 205
Published on: Oct 7, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Ease of Use,
Usefulness,
System Quality,
Information Quality,
Service Quality,
Consumer’s Behaviour,
Online Purchase Intention,
Mobile App
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 S.T. Markun Hanjaya, S. Kom Kenny, S.S. S.E. Freddy Gunawan, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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