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Social Commerce and SME Competitiveness in the Fashion Industry: Insights from an Emerging Market

Management Dynamics in the Knowledge Economy
Volume 13 (2025): Issue 3 (September 2025)
By:
Open Access
|Sep 2025
DOI: https://doi.org/10.2478/mdke-2025-0016 | Journal eISSN: 2392-8042 | Journal ISSN: 2286-2668
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Language: English
Page range: 283 - 300
Submitted on: Jul 10, 2025
Accepted on: Aug 18, 2025
Published on: Sep 26, 2025
Published by: Scoala Nationala de Studii Politice si Administrative
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
social commerce,
SMEs,
fashion industry,
transactive memory system,
emerging markets
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Business management,
Business management, other,
Social sciences,
Sociology,
Labor, trade unions,
Sociology of economy, organizations, and industry

© 2025 Hery GUNAWAN, Paulina Mego LISTIYANI, published by Scoala Nationala de Studii Politice si Administrative
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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