Figure 1.
Figure 2.
Figure 3.
Figure 4.
Dynamic skills for profitability and long-term sustainability of MSMEs
| Key skills | Indicators | References |
|---|---|---|
| Sales and marketing skills | Expertise in:
| Adewole (2018); Guedes et al. (2023); Kawira et al (2019) |
| Customer service skills | The capability to:
| Mwaanga (2014); Pholphirul et al. (2022); Sheth et al. (2020) |
| Networking and collaborative relationships | The ability to:
| Kenny and Fahy (2011), Lim (2017), Wang et al. (2014) |
| Negotiation skills | The ability to:
| Fernandez-Malpartida and Dextre-Beteta (2023). |
| Financial management skills | Proficiency in:
| Legaspi (2012); Susan (2020); Talip and Wasiuzzaman (2024) |
| Cross-cultural communication skills | The ability to:
| Abugre (2018); Harvie (2019); Odhiambo (2013) |
| Leadership and problem-solving skills | The ability to:
| Lathabhavan and Kuppusamy (2023); Malewar and Nair (2014); Razzaque et al. (2024) |
| Digital fluency | Proficiency in:
| Lathabhavan and Kuppusamy (2023); Zamora (2010) |
| Entrepreneurial skills | The ability to:
| Al-Mamun et al. (2019); Das (2015); Nehete et al. (2011); Panigrahi (2016) |
Prominent skills for MSMEs' profitability and sustainability
| Relevant skills | Frequency |
|---|---|
| Sales, marketing and customer service skills | 5 |
| Networking and collaborative relationships | 4 |
| Negotiation skills | 5 |
| Financial management skills | 8 |
| Cross-cultural communication skills | 4 |
| Leadership and problem-solving skills | 5 |
| Digital fluency | 6 |
| Entrepreneurial skills | 9 |
Distribution of reviewed articles by journal
| Journal name | Frequency |
|---|---|
| International Journal of Commerce and Management | 2 |
| Critical Perspectives on International Business | 3 |
| Journal of Small Business and Enterprise Development, | 4 |
| Management & Sustainability: An Arab Review | 2 |
| Benchmarking: An International Journal | 4 |
| Management Research Review | 2 |
| Journal of Scientometric Research | 3 |
| European Journal of Marketing | 2 |
| World Journal of Entrepreneurship, Management and Sustainable Development | 4 |
| Journal of Business & Industrial Marketing | 3 |
| E-Journal of Humanities, Arts and Social Sciences | 3 |
| Asia Pacific Journal of Marketing and Logistics | 4 |
| IIM Ranchi Journal of Management Studies | 1 |
| Continuity & Resilience Review | 3 |
| Journal of technology management & innovation, | 3 |
| Aslib Journal of Information Management | 2 |
| Journal of Innovation and Knowledge | 1 |
Parameters for inclusion and exclusion criteria
| No. | Parameters | Inclusion criteria | Exclusion criteria |
|---|---|---|---|
| 1 | Focus | Articles that focus on skills relevant to MSMEs, their profitability and sustainability | Studies that do not focus on dynamic skills or are unrelated to MSMEs, profitability, and sustainability |
| 2 | Period | Articles must have been published between the year 2010 and 2023 | Articles published before 2010 or after 2023 |
| 3 | Types of articles | Peer-reviewed journal articles, conference papers, review articles, book chapters, reports, and policy briefs | Non-peer-reviewed articles, opinion pieces, editorials, or non-academic publications. |
| 4 | Language | Articles must be available in English | Articles not published in English. |