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An Inside-out Model of Retail SME Brand Orientation for an Emerging Market Cover

An Inside-out Model of Retail SME Brand Orientation for an Emerging Market

Management Dynamics in the Knowledge Economy
Volume 13 (2025): Issue 1 (March 2025)
By: ,   and    
Open Access
|Mar 2025
Authors

Authors

Johannes WIID

jwiid@unisa.ac.za

University of South Africa, Pretoria, ZA

Michael CANT

cantmc@unisa.ac.za

University of South Africa, Pretoria, ZA

Belinda SENOOANE

esenoobc@unisa.ac.za

University of South Africa, Pretoria, ZA
DOI: https://doi.org/10.2478/mdke-2025-0001 | Journal eISSN: 2392-8042
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Language: English
Page range: 1 - 19
Submitted on: Oct 3, 2024
Accepted on: Feb 10, 2025
Published on: Mar 25, 2025
Published by: Scoala Nationala de Studii Politice si Administrative
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
retail SMEs,
branding,
brand orientation,
emerging market,
brand development
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Business management,
Business management, other,
Social sciences,
Sociology,
Labor, trade unions,
Sociology of economy, organizations, and industry

© 2025 Johannes WIID, Michael CANT, Belinda SENOOANE, published by Scoala Nationala de Studii Politice si Administrative
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 13 (2025): Issue 1 (March 2025)
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